A person surfing on a wave in the ocean.
A young person skateboarding on a ramp in a skate park, with another person standing nearby and a bare tree under a partly cloudy sky.
A person in black clothing and a beanie surfing on a wave in the ocean.
A person wearing a helmet skateboarding in a skate bowl at sunset with bare trees and houses in the background.
A surfer riding inside the barrel of a large wave with several people floating in the water nearby.
A person surfing on a wave in the ocean
A person in a black wetsuit falling off a surfboard while riding a wave at the beach.

Welcome to PJ's Surf Shop, where family and surfing culture blend together in the beautiful setting of Gower, Wales. For generations, our family has been deeply rooted in the art of riding the waves, and we take pride in sharing our passion with fellow surf enthusiasts.

Established in 1979, PJ's Surf Shop has become an iconic destination for both locals and tourists seeking high-quality surfing gear and expert advice. As a family business, we prioritize creating an inclusive and welcoming environment, ensuring that everyone feels like they truly belong to our surf community.

Our legacy in surfing runs deep — Pete is a former European, British, and Welsh Champion, while James is a former Welsh Champion and British Junior Champion. Their combined experience and dedication to the sport inspire everything we do, from the products we stock to the expert guidance we offer each customer.

Whether you are a seasoned pro or just starting your surfing journey, we are here to provide exceptional service, expert advice, and top-notch products that enhance your surfing experience. Come visit us at PJ's Surf Shop, and let us help you catch the perfect wave.

A man with long hair and sunglasses standing outdoors on grass, holding a young girl on his shoulder. There is a boy standing on a surfboard on the ground, smiling with his hands on his knees, all in front of trees.
A man standing in front of a surf shop with a surfboard on his back, outside a building with a sign that says 'Sub Zero Wetsuits'.
Three smiling people taking a selfie in front of a display of surfboard fin products at PJ's Surf Shop.
Two men inside a store, one with a beard and glasses, the other bald, smiling and holding canned drinks, with diverse products on shelves and a traditional Tiki-style carved figure in the background.