Welcome to PJ's Surf Shop, where family and surfing culture blend together in the beautiful setting of Gower, Wales. For generations, our family has been deeply rooted in the art of riding the waves, and we take pride in sharing our passion with fellow surf enthusiasts. Established in 1979, PJ's Surf Shop has become an iconic destination for both locals and tourists seeking high-quality surfing gear and expert advice. As a family business, we prioritize creating an inclusive and welcoming environment, ensuring that everyone feels like they truly belong to our surf community. Whether you are a seasoned pro or just starting your surfing journey, we are here to provide exceptional service and top-notch products that enhance your surfing experience. Come visit us at PJ's Surf Shop, and let us help you catch the perfect wave.